![]() ![]() Women make up less than a quarter of all bike riders in Australia* and we need to do something about that. ![]() This onus of unnecessary expectations is not helping to make bike riding a social norm and it shows. We’re often told you’ll need a list of items the length of your arm before you actually get on a bike, not to mention the expectation that we should be able to fix and maintain the bike ourselves (we don’t expect the same of car ownership). There’s also the other end of the unhelpful spectrum, which is loading yourself up with so many things, you forget why you were heading out in the first place. We’re not athletes, we’re people going about our daily business on a bicycle. What I do care about is finding ways to normalise riding a bike and I don’t think Strava and Spandex will do it especially for the people who aren’t in it for the fitness alone. I don’t know the “cycling terminology” for lots of bike parts and frankly I don’t care. But if a bicycle doesn’t have regular pedals, you won’t see me getting on it. ![]() The images that usually accompany media stories are of people in specialist gear with bikes so light you could lift them with one finger. Thing is, I’ll never be seen doing it in knicks and Lycra jersey even though I spend my working days encouraging people onto bikes. It’s accessible, cheap and contributes to a healthy lifestyle. Written by Leyla Asadi, General Manager Behaviour Change, Bicycle Network ![]()
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